Andermatt-Sedrun Sport AG introduces digital signage project to optimize the customer experience

Andermatt-Sedrun, January 29, 2024

Andermatt-Sedrun Sport AG successfully implemented a comprehensive digital signage project in summer 2023 to improve the experience of winter sports enthusiasts with real-time information in the Andermatt-Sedrun-Disentis ski area and to ensure effective communication with customers.

The project involves the installation of new information screens at ten strategic points in the ski resort. These screens provide real-time information on the ski area's connections, open lifts, slopes, operating hours, connections to the Matterhorn-Gotthard Railway, avalanche risk, time of day, and temperature. In case of special incidents, they transmit real-time information and alerts directly from the Operational Control Center (OPC). One of the highlights of the project is the new live dashboard on the website, which provides all the important information for a day's skiing.

David Zumstg, head of the Operations Center at Andermatt-Sedrun Sport AG and project manager, explains, "With this project we seek to offer our guests a seamless information experience, accessible both on our website and directly in the ski area. Our goal is to present up-to-date information and services in a way that enriches and simplifies our guests' stay."

The project includes a total of 10 displays of three different sizes, including 6x3.5m LED walls on the Gütsch Pass and Oberalp, 3.5x2m LED walls at key locations, and 85-inch LCD displays at valley stations. These displays use state-of-the-art technology and are weatherproof, even without heated housings and glass panes. Andermatt-Sedrun Sport AG has thus realized one of the largest digital signage installations in a ski resort, especially at such high altitudes.

A number of companies participated in the realization of the project, including AUVISO for the screen installations, Neumet for the metal substructures, Sisag for the screen content and its control, HI Schweiz for the content design, STRABAG for the construction work, and EWU & Energia Alpina for the electrical installations. Download the media release as a PDF here.

Do you like this story?